Google snippets how to#

Simply put, Google uses featured snippets to provide quick answers to simple questions. Why does Google display featured snippets?

As you can see, the one below is a bulleted list, but the information in a featured snippet can also appear as a paragraph or a table. HereвЂ™s an example of what a featured snippet looks like on a desktop search result page. We also generate featured snippets in a different way from our regular snippets, so that theyвЂ™re easier to read.вЂќ WeвЂ™re featuring the snippet, hence the вЂfeatured snippetвЂ™ name. With featured snippets, we reverse the usual format. вЂњUnlike our regular web listings, the pageвЂ™s description вЂ“ what we call a вЂsnippetвЂ™ вЂ“ comes first. Google calls them featured snippets because: While you wonвЂ™t find one every time you conduct a search, featured snippets appear at the top of many results as a highlighted box. To help you in this endeavor, weвЂ™ve put together this helpful guide to explain what featured snippets are, how they benefit your brand and what you need to do to earn them. If your brand is looking for more ways to dominate SERPs, earning a featured snippet is a great way to quickly answer searchersвЂ™ questions and drive clicks to your content. But thereвЂ™s one type of result that rises above the rest (literally) across an array of searches вЂ“ featured snippets. There are search ads, shopping ads, map listings, Knowledge Graph boxes, standard organic results, etc. Whether they are paid ads, local listings or organic results, we want to make sure our content is optimized to the fullest to drive as many clicks to our online properties.ДЇor its part, Google is happy to provide plenty of opportunities for marketers to appear in search results. Marketers are constantly looking for the best ways to get content featured prominently on GoogleвЂ™s search engine result pages (SERPs).

Google snippets how to#

Tip: If youвЂ™re a webmaster, learn how to manage featured snippets in Google Search.Featured snippets: A Google search result displayed at the top of the page featuring information that quickly answers a userвЂ™s query. Your feedback helps us improve our search algorithms and the quality of your search results. Google's automated systems determine whether a pageВ would make a good featured snippet to highlight for a specific search request. How featured snippets are chosenДЇeatured snippets come from web search listings. TheyвЂ™re especially helpful for those on mobile or searching by voice.ДЇeatured snippets commonly contain one listing, but more than one may appear. We display featured snippets when our systems determine this format will help people more easily discover what theyвЂ™re seeking, both from the description about the page and when they click on the link to read the page itself. Results displayed this way are called 'featured snippets.'В You might find featured snippets on their own within overall search results, within the 'People also ask' section, or along with Knowledge GraphВ information. GoogleвЂ™s search results sometimes show listings where the snippet describing a page comes before a link to a page, not after as with our standard format.